Making yourself noticed and getting a foothold in the market is rather difficult, regardless of what goods or services you provide. It’s a dog-eat-dog world after all!
One person who is truly trying to make themselves noticed in the ruthless hot dog industry is the famous rapper Snoop Dogg. He has filed a trademark application with the US Patent and Trademark Office for „Snoop Doggs”. This trademark is aimed at „food for consumption on or off the premises including hot dogs, hot dog sausages, sausages, turkey sausages, vegetarian sausages.”
It is uncertain if Snoop will actually use the trademark, given that in 2011 he registered the „Snoop Scoops” trademark for ice cream, but never really did anything with it.
Most likely, the purpose of this trademark application is not actually to sell branded cured cylindrical meats, but rather to block future applications from ill-intentioned third parties. Seems like Snoop is going to let applicants bark up the wrong tree.
Given the inherent distinctiveness of the trademark’s name, it is safe to say that the chances for successfully registering „Snoop Doggs” are, just like him, rather high.
Whether you are a famous rapper or not, you should always trademark your goods and services.
We smile and litigate.
*image credit JASON LAVERIS / FILMMAGIC; GETTY IMAGES*
